Start with the business, not the tool
Tools are useful, but they do not know your margin, sales cycle or internal constraints. We start by understanding what search needs to achieve commercially.
- Business and competitor discovery.
- Revenue-page mapping.
- Tracking and conversion review.
Prioritise what can move performance
Not every SEO issue deserves the same attention. We prioritise actions that protect crawlability, improve useful pages and make performance easier to measure.
- Technical priorities.
- Content improvements.
- Authority and internal link plan.
