The working rhythm
A search campaign needs enough structure to stay accountable and enough flexibility to react to the data. We use recurring review points, prioritised actions and clear ownership.
- Discovery and access checks.
- Technical, content and PPC priority list.
- Monthly reporting with next actions.
Communication without noise
You should know what is happening without being dragged into every minor task. We keep communication focused on decisions, blockers, wins and the actions that need approval.
- Short progress updates.
- Clear questions when trade-offs matter.
- Reporting that explains what changed and why.
