Revenue needs clean tracking
Ecommerce PPC can scale only when purchase tracking, feed quality and campaign structure are trustworthy. We start by checking the data before increasing spend.
- Conversion and revenue tracking checks.
- Shopping feed review.
- Campaign structure and query review.
Search and Shopping together
Shopping captures product demand while Search campaigns can capture category, brand and problem-aware queries. The best mix depends on margin and catalogue shape.
- Shopping and Performance Max planning.
- Search campaign testing.
- ROAS and CPA reporting.
