What a good case study should prove
Useful case studies do more than show a big percentage. They explain the starting position, the constraints, the work completed and the commercial outcome being measured.
- Baseline visibility, traffic and conversion quality.
- Technical, content, authority and PPC actions.
- The commercial metric that matters most.
How we report growth
SEO Arrow UK reports changes in rankings, visibility, leads, revenue, CPA, ROAS and conversion rate where data is available. The goal is to understand what is actually moving the business forward.
- Search visibility and priority keyword movement.
- Landing-page performance and enquiry quality.
- Paid search spend, wasted queries and conversion value.
